Exercise 1: Digital Story Planning Matrix
Project Name: Leadership Through Change
Target Audience: Mid-level managers in global teams
Primary Platform: LinkedIn/Company Intranet
Story Elements:
1. Core Message
□ Main point: Digital transformation success through story-based leadership
□ Supporting points:
1. Team resistance to new systems overcome through shared stories
2. Improved customer satisfaction through better digital communication
3. Increased team engagement through story sharing
2. Digital Format Selection
□ Platform choice: Video series with supporting blog posts
□ Length: 3-minute video modules
□ Media type: Mixed media (video, graphics, animation)
□ Interaction points: Comments, practice exercises, success sharing
3. Visual Elements
□ Key visuals needed:
1. Team meeting scenarios showing story sharing
2. Before/after performance dashboards
3. Customer interaction examples
□ Brand elements: Company colors, professional but approachable style
4. Engagement Points
□ Call to action: Share your transformation story
□ Interactive elements: Weekly story challenges
□ Response mechanisms: Story submission portal, comment threads
Exercise 2: Platform Story Adaptation
Story Title: "The Midnight Turnaround Success"
1. Video Version (2 minutes)
□ Opening hook: "It was midnight when everything changed..."
□ Key scenes:
1. Late-night crisis situation with stressed customer
2. Team collaboration moment showing solution
3. Customer testimonial and team celebration
□ Closing message: "Every crisis is an opportunity for extraordinary service"
2. Written Post (300 words)
□ Headline: "How a Midnight Crisis Led to Our Customer Service Revolution"
□ Key paragraphs:
1. Setting the scene - stressed traveler, corrupted files
2. Team response - cross-departmental collaboration
3. Long-term impact - service protocol changes
□ Call to action: "Share your customer service breakthrough moment"
3. Presentation Format
□ Slide sequence:
1. Crisis moment (dramatic visual)
2. Solution process (infographic)
3. Results and learnings (data visualization)
□ Visual elements: Dark to light color progression symbolizing turnaround
4. Micro-Content (60 seconds)
□ Key message: "Great service turns crisis into opportunity"
□ Visual hook: Split screen before/after customer reaction
□ Action prompt: "What's your turnaround story?"
Exercise 3: Digital Story Storyboard
Scene | Visual | Audio | Duration | Interaction
------|---------|-------|-----------|-------------
1 | Busy hotel lobby, night | Soft background music, footsteps | 15s | Hover for context
2 | Split screen: team collaboration | Energetic problem-solving music | 30s | Click for details
3 | Customer smile, team high-five | Uplifting resolution music | 15s | Share button
For each scene:
□ Visual description: Professional quality, authentic moments
□ Script/narration: Clear, engaging voiceover
□ Timing: Dynamic pacing with breathing room
□ Interactive elements: Pop-up success metrics
□ Transition notes: Smooth fade transitions between scenes
Exercise 4: Engagement Tracker
Story: The Midnight Turnaround
Platform: Company LinkedIn Page
Launch Date: October 15, 2024
Engagement Metrics:
1. Views/Reads
□ Target: 1000 views in first week
□ Actual: 1500 views
□ Analysis: 50% above target, peaked during business hours
2. Interactions
□ Comments: 45 meaningful responses
□ Shares: 120 shares by team members
□ Actions taken: 25 new story submissions
3. Impact
□ Behavior change: 30% increase in crisis resolution stories
□ Follow-up actions: 15 teams implemented story sharing
□ Story evolution: 5 regional variations created
Exercise 5: Digital Story Testing Checklist
Story Element | Works Well | Needs Work
--------------|------------|------------
Hook | ✓ Strong opening | Add context
Pacing | ✓ Good flow | Shorten middle
Visuals | ✓ Clear, engaging | More graphics
Audio | ✓ Professional | Add subtitles
Interaction | ✓ Good engagement | More prompts
Call to Action| ✓ Clear next steps | Add deadline
Test Audience Feedback:
1. Clarity: "Message comes through clearly"
2. Engagement: "Wanted to hear more stories"
3. Impact: "Changed how we handle late-night issues"
4. Action taken: "Started team story sharing sessions"
Improvements Needed:
1. Add regional-specific examples
2. Include more data visualization
3. Create shorter versions for social media
