Worksheet 1: Story Collection Template (Filled)
Story Capture Form
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Date: October 28, 2024
Recorder: Regional Training Manager
Location: McDonald's Leadership Program
1. Basic Information
□ Story Title: "The Midnight Service Revolution"
□ Category: ☒ Leadership
□ Change
□ Crisis
□ Vision
☒ Team
☒ Customer
□ Innovation
2. Story Structure
□ Setting: Late-night shift at flagship store
□ Characters: Night Manager Sarah, New Team Member John, Business Traveler
□ Challenge: Complex customer situation during understaffed shift
□ Action: Team collaboration across departments
□ Result: Customer delight, new service protocol created
3. Learning Points
□ Key Message: Leadership emerges in unexpected moments
□ Applications: Team building, customer service training, crisis management
□ Target Audience: Front-line managers, service teams
Worksheet 2: Story Development Matrix (Filled)
Story Enhancement Guide
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Original Story: The Midnight Service Revolution
Enhancement Goal: Increase emotional impact and practical application
1. Impact Assessment
Current Impact (1-5):
□ Clarity: 4
□ Emotion: 3
□ Action: 4
□ Memory: 3
2. Enhancement Areas
□ Opening Hook:
Before: "It was a busy night shift"
After: "At midnight, with a frustrated executive at the counter and half our team gone, we faced our moment of truth"
□ Character Development:
Before: "Sarah was working that night"
After: "Sarah, our newest night manager, had been doubting her leadership abilities"
□ Conflict/Challenge:
Before: "Customer needed help"
After: "The customer's presentation files were corrupted, he was exhausted, and we had limited staff"
□ Resolution:
Before: "We solved the problem"
After: "By 2 AM, not only had we recovered his files, but we'd created a new cross-team emergency response protocol"
Worksheet 3: Story Application Guide (Filled)
Story Usage Planning
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Story Title: Midnight Service Revolution
1. Audience Mapping
Primary: New managers, service teams
Secondary: Corporate trainers, leadership programs
Not Suitable: Technical training, policy sessions
2. Delivery Settings
□ One-on-One: 5-minute version for coaching
□ Small Group: 10-minute version with discussion
□ Large Group: 15-minute version with role play
□ Digital: 3-minute video version
3. Timing Guidelines
□ Full Version: 15 min
□ Short Version: 5 min
□ Key Points: 2 min
4. Adaptation Notes
□ Cultural: Adjust service expectations by region
□ Industry: Modify for different service contexts
□ Level: Scale complexity based on audience
Worksheet 4: Story Bank Organization (Filled)
Story Categorization System
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1. Quick Reference Guide
Category | Code | Key Use
---------|------|--------
Leadership| LD01 | Team Inspiration
Change | CH01 | Service Transform
Crisis | CR01 | Problem Solve
Vision | VS01 | Future State
Team | TM01 | Collaboration
Customer | CS01 | Service Excel
Innovation| IN01 | New Solutions
2. Story Index
Code | Title | Length | Impact
-----|-------|--------|--------
LD01 | Midnight Revolution | 15min | High
CH01 | Digital Transform | 12min | Medium
CR01 | System Recovery | 10min | High
3. Cross-Reference Matrix
Story can be used for:
□ Training: Leadership development, service excellence
□ Motivation: Team building, crisis management
□ Problem-solving: Service recovery, resource management
□ Vision-sharing: Service excellence standards
Worksheet 5: Story Impact Tracking (Filled)
Story Effectiveness Monitor
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Story ID: LD01-Midnight
Period: Q4 2024
1. Usage Tracking
□ Times Used: 12
□ Contexts: Training (5), Team Meetings (4), Orientation (3)
□ Audiences: New Managers (45), Service Teams (120)
□ Adaptations: Regional versions (3), Video format (1)
2. Impact Measurement
□ Immediate Response:
- Engagement: 92% positive feedback
- Understanding: 87% recall key points
- Action: 75% applied principles
□ Long-term Impact:
- Behavior Change: 40% improvement in crisis response
- Results: 25% increase in customer satisfaction
- Culture Shift: More proactive service approach
3. Improvement Notes
□ What Worked: Emotional connection, clear application
□ What Didn't: Too long for some contexts
□ Adjustments: Created 5-minute version
□ Next Steps: Develop industry-specific variants
