Story Impact Measurement Toolkit

Story impact measurement toolkit
Photo by Diana Polekhina / Unsplash

1. Story Initiative Baseline Assessment

Program Name: _____________________
Date: ___________________________
Department: ______________________

Current State Assessment:
1. Communication Effectiveness (Rate 1-5)
   □ Clarity of messages: ___
   □ Team engagement: ___
   □ Information retention: ___
   □ Action implementation: ___

2. Key Performance Indicators
   □ Current performance: _____________
   □ Target performance: _____________
   □ Gap to target: _________________

3. Cultural Indicators
   □ Value alignment: _______________
   □ Team cohesion: _______________
   □ Innovation level: ______________

4. Existing Story Usage
   □ Frequency: ___________________
   □ Types used: __________________
   □ Effectiveness: ________________

2. Story Impact Tracking Sheet

Story Title: _______________________
Implementation Date: _______________

Weekly Impact Tracking:

Week 1:
- Usage frequency: ________________
- Team adoption: _________________
- Observable changes: ____________
- Challenges faced: ______________

Week 2:
- Story evolution: _______________
- New applications: _____________
- Team feedback: _______________
- Adjustments needed: __________

Week 3:
- Integration level: _____________
- Performance impact: ___________
- Cultural shifts: ______________
- Success stories: _____________

Week 4:
- Sustained changes: ___________
- Measured results: ___________
- ROI calculation: ____________
- Next steps: ________________

3. ROI Calculator Template

Story Investment Costs:
1. Development Time
   Hours spent: ___ × Rate per hour: ___ = _____

2. Implementation Resources
   Training costs: _______
   Materials: __________
   Technology: _________
   Total: _____________

3. Monitoring & Assessment
   Time cost: __________
   Tools used: _________
   Analysis: __________
   Total: ____________

Benefits Calculation:
1. Direct Benefits
   □ Time saved: _____ × Value per hour: _____ = _____
   □ Error reduction: _____ × Cost per error: _____ = _____
   □ Performance improvement: _____ % × Value: _____ = _____

2. Indirect Benefits
   □ Engagement increase: _____
   □ Innovation value: _____
   □ Cultural impact: _____

ROI Calculation:
Total Benefits: _____
Total Costs: _____
ROI = (Benefits - Costs)/Costs × 100 = _____ %

4. Story Effectiveness Survey

Rate each element 1-5 (1=Poor, 5=Excellent)

Story Elements:
□ Clarity: ___
□ Relevance: ___
□ Memorability: ___
□ Applicability: ___
□ Impact: ___

Behavioral Impact:
□ Changed conversations: ___
□ New practices adopted: ___
□ Team collaboration: ___
□ Innovation increase: ___

Results Impact:
□ Performance improvement: ___
□ Customer satisfaction: ___
□ Team efficiency: ___
□ Problem resolution: ___

Comments:
What worked well: _________________
Areas for improvement: ____________
Unexpected benefits: ______________

5. Monthly Impact Summary Template

Month: _____________
Department: ________

Stories Implemented:
1. ________________
2. ________________
3. ________________

Key Metrics:
Before | After | Change
-------|-------|--------
   ____|   ____|   ____
   ____|   ____|   ____
   ____|   ____|   ____

Success Stories:
1. ________________
2. ________________
3. ________________

Lessons Learned:
1. ________________
2. ________________
3. ________________

Next Steps:
1. ________________
2. ________________
3. ________________