Why Stories Matter in Leadership Meet Marcus, a regional director trying to implement a major change in his organization. In his first attempt, he shared detailed PowerPoint slides full of data and logical arguments. The result? Resistance and minimal buy-in. Then he tried a different approach: he shared the story

Introduction: Understanding Story-Based Learning Picture Sarah, a newly promoted team leader at a tech startup. Instead of diving into metrics and KPIs during her first team meeting, she shared a story about her biggest failure as a junior developer. The room, initially tense with expectations, softened. By the end of

The Power of Personal Narrative Consider two leaders introducing themselves to their teams: Leader A: "I have 15 years of experience in technology and an MBA from a top university." Leader B: "I started my career by failing spectacularly at my first startup..." Which leader would