1. Story Initiative Baseline Assessment Program Name: McDonald's Leadership Transformation Date: October 15, 2024 Department: Store Operations Training Current State Assessment: 1. Communication Effectiveness (Rate 1-5) □ Clarity of messages: 2 □ Team engagement: 3 □ Information retention: 2 □ Action implementation: 2 2. Key Performance Indicators □ Current performance: 75% service satisfaction

Introduction When I led the digital transformation at an international fast-food chain, the first question executives asked was, "How will we know if stories are working?" The answer lay not just in numbers but in the systematic measurement of both quantitative and qualitative impact. Measuring Framework 1. Direct